Our Name, Logo and Home

We are very proud of all the intricacies that make Te Taiwhenua o Heretaunga unique. Below are some explanations.


'Taiwhenua' means permanent home, land or district.

'Te Taiwhenua o Heretaunga' refers to Māori who whakapapa to, or live in Heretaunga.

The Ngāti Kahungunu Iwi rohe is made up of six Taiwhenua that are governed by their elected Marae/ Hapū representatives.  Te Taiwhenua o Heretaunga is the Taiwhenua for the Hastings district.


Our logo was designed by Mahea and Ngaramoana Tomoana.

It can be viewed as 'Te Haaro o te Kaahu' (the eye or vision of the hawk), alluding to the flights of the hawk over Heretaunga from the maunga (mountains) to the plains including the awa (rivers) and the moana (sea).  This landscape is very important to Te Taiwhenua o Heretaunga and defines its people.  The head of the hawk can be seen in the logo in negative form, with the beak and eye visible in the centre.

The koru designs in the logo can also be interpreted as the unfurling of new life, growth and strength.  The intertwining of the ferms can be interpreted as the relationships within and between whānau, the embrace between mother and child, man and woman, or the comfort of the womb.  This can represent the fostering and support of strong whānau relationships and well-being.


Māori designers were contracted to develop the visual language for the refurbishment of Te Maioha (main building) to represent the cultural concepts, values, aspirations and identity of Ngāti Kahungunu ki Heretaunga through the manipulation of space, colour and form.  The design concepts were developed from a hui of Kaumatua, staff and community who gave substance to the identity and moemoea of the facility.

The design identified and articulated the following principal themes:

Moana nui a kiwa - acknowledging our place in the pacific and inviting visitors from ngā hau e whā, the four winds through the external design, making a connection with early voyaging waka.

Te Manawa - the reception and exhibition area represents the separation of Papatuanuku and Ranginui, the Earth Mother and Sky Father.  Ruamoko their unborn sun, perpetrator of earthquakes and volcanic activity is depicted in the deep red and black floor design.  The name 'Te Manawa' identifies this as the beating heart, the epicentre of the building, from which all else radiates.

Te Ao Marama - the world of light in which we reside, created by the separation of Rangi and Papa, is represented throughout the building by light columns that hold the floor and ceiling apart just as Tane Mahuta pushed with his feet.

Moana - is represented in the conference area of the building drawing on a blue pallet derived from and making connection with the sea, representing the journey that people make to arrive at this place from around the country and the globe.

Whenua - is represented in the staff and community service areas drawing on a green palette and symbolism from, the land and rich abundance of the Heretaunga Plains, representing those resident as mana whenua, the people of this particular place.

Kakahu of a thousand strands - the window graphics adjacent to the entrance depict kākahu (clothes) protecting inhabitants from the weather and metaphorically protects and embraces the occupants of the building.  It also contains reference to Marae and point of contact between the staff of Te Taiwhenua o Heretaunga and the Heretaunga Community.

Te Taiwhenua o Heretaunga continues to reflect the values that underpin our Kaupapa at every opportunity.

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Peka Peka Enhancement Project


Te Taiwhenua o Heretaunga approached Hawkes Bay Regional Council to see if there was an environmental enhancement project that we could be a view

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